A recent article “scooped” from the American
Library Association’s website discusses various social media currently being
used by libraries. The article is based upon the results of a survey conducted
by South Carolina State Library. 548 of the participants who began this survey
completed it (73%). Below is a table that provides statistics on the types of
activities these libraries are currently using Web 2.0 for. Interestingly, these are primarily for
promotional/marketing activities.
Way that libraries
use Web 2.0 tool
|
2010
|
2011
|
Promoting general library services
|
83%
|
88%
|
Marketing specific adult programs and/or services
|
70%
|
72%
|
Providing quick updates to users
|
66%
|
75%
|
Reaching a new audience of potential users
|
51%
|
54%
|
The survey
also included an open-ended question. In spite of the positive numbers reported
in the table above, there were some less than positive comments concerning the
use of Web 2.0 tools in libraries:
·
“Many
school libraries do not permit the use of Web 2.0 tools because of their
content filters. This is the case at my school for most tools. It is
unfortunate because these tools could really help promote our library and
learning.”
· “I
think social networking has been way oversold. I don’t know of a single library
that relies on these gimmicks to achieve their core mission. Mostly a waste of
time that would be better spent providing direct service to customers.”
·
“Non-library
administrators are too afraid of ‘bad press’ to even let us try to use social
media of any type! It is extremely frustrating to be stuck in basically a
pre-Internet age. We only have online video tutorials accessible from our
webpage. <sigh>”
·
“I
don’t believe the average public library patron is acutely aware of Web 2.0
technologies and what they can do for/with them.”
·
In
a press release, study author Curtis R. Rogers added his own insight about the
open ended comments: “It was…interesting to see that some libraries are still
not employing these free tools, especially in such tough economic times.”
These
open-ended responses raise concerns about the perceived safety and awareness of
using Web 2.0 tools. The second response is particularly surprising in that the
responder states Web 2.0 tools are “mostly a waste of time.” I feel that these
attitudes present a unique opportunity for libraries in the future: educating
the public about the features, benefits and risks of using Web 2.0 tools.
I presume that
most people use the Web for entertainment and believe that they possess the
skills to conduct research on the internet, but realistically there is a need
for education and skill development. Libraries have an opportunity to play a
leadership role in promoting information literacy in the digital future.
As we have
seen in this course there are a multitude of Web 2.0 tools, with a wide variety
of functions. In my recent conversations (since I have now gained enough
knowledge to at least ask questions about social media…)
those I have spoken with outside of librarians really do not think about how
information is changing, the skills needed to find good information, or the
concept of authority. I believe that authority plays a much more important role
in the search for information than it has in the past, because of the internet.
The internet has made it so much easier to publish. With that, the authority of
the information being published comes into question on a global basis, more so
than when only the most educated people published. Critical thinking skills
play a much more important role today. Again, these are skills that need to be
taught. Libraries can partner with schools and help to facilitate critical
thinking and understanding authority. As
we have read, Web 2.0 games help to improve strategic thinking skills.
In summary, as
the volume of information increases exponentially and the format of information
evolves from print into the virtual arena, people will have to be educated on
how to find information and to assess its validity. I see the library
continuing to play a leadership role in information literacy, and Web 2.0 tools
will play a significant role in the way information is accessed and taught.
(Accessed April 25, 2012) Document ID:
53c33d07-d1ad-a0d4-6d9b-b51ea3c6318f